Grow your business with the 
FreeRange Retail Masterclass

For Independent Natural Health Retailers and Food Co-ops

   "Welcome to the Free Range Master Class.

    This training was developed from 45 years of industry experience, 1000's of store visits, 20+ years of business training's to  retail staff, managers and owners as well countless hours of business study".  

                                                                       - Deane Parkes


Train & educate staff on the basics of natural food and supplement retail!

Customer Service and Sales - It's OK to be a salesperson!

Merchandising - The #2 best way to build sales!

Promotions - Stand out in your Community!

Leadership & Management -  Manage things & lead people!

Study for Continual Improvement - 30 minutes a day upon waking



with host Bruce Cole and Deane Parkes

Get an inside look at how COVID-19 has been affecting the Natural Health Industry. 

Free Range Retail Masterclass Overview

  • Customer Service and Sales

    The best way to get people to return to your store is to provide great customer service. Providing exceptional service and advice that customers can trust is imperative to increasing sales. 

  • Merchandising

    Often the difference between a struggling store and a thriving store is merchandising. The store needs to reflect the message that you want people to perceive. 

  • Promotions

    Inside and outside promotions can boost sales significantly. Try new and fun ways to promote your store: customer appreciation days, instagram posts, in-store demonstrations and more.

  • Staff Training

    Nothing drives customers away like unprepared staff.  Teach your employees about your companies values, products, and systems. By providing complete training to your employees, you will also be offering your customers the best shopping experience.

  • Leadership

    Providing strong leadership for your team and maximizing on their strengths will have a direct reflection on sales. 

  • Management

    Management and leadership are two very different traits. Understanding the difference and applying these strategies will lead to your business running like a well-oiled machine.


Dave Fuller

We had Deane Parkes come into our store and train our staff and we used his online training.


Not only did our staff see the benefit and have more confidence in doing their job and interacting with customers, but we saw our sales increase.


I would recommend every health food retailer that wants to save time in their training and enjoy the benefits of a more educated employee take advantage of these programs.




Rick Payant

I am so excited to hear that Deane will be launching a training website for retailers!


My past experience with Deane has been extremely positive, inspirational and helpful. Deane's knowledge, experience and dedication to customer service, team building and employee engagement is evident in all that he is involved in within the health food industry.


His passion and authenticity coupled with clear, simple and relevant delivery of information makes it a pleasure to listen to him.



Jason Sebesav

I was so delighted with Deane Parkes’ recent talk at our store staff meeting! Deane mixes retail smarts, common-sense manners and heartfelt, often humorous anecdotes to deliver a well-rounded and inspiring presentation. The way he incorporated our store’s own core values into the content of his talk was not only clever but sincere and effective. Our employees were genuinely moved and inspired. I’ve also featured some of Deane’s “Free Range Retailing” videos at other staff meetings, and his unique customer service tips have been similarly well-received. Deane has worn many hats over the years in the natural health industry and this breadth of perspective is evident in person as well as on screen.

How the Masterclass
is Delivered

We are building a huge repository of video, articles, action checklists, and resources in an online membership platform.


With each portion of the course, you will be able to access video lessons, transcripts of the lessons, downloadable lecture slides, important takeaway points, and a downloadable checklists for you to try.


Your course membership will offer you a rapidly growing set of resources to be used as you see fit.


You can choose what you want to learn and implement at any time.

  • Lesson and Action Plan

    Learn new strategies to grow your business. 

  • Online Members Resources

    Access the FreeRange lessons and  more in your members area. This will continually grow over time.

  • Webinars

    Webinars will be held to present more complex strategies and answer questions.

  • Q & A

    We welcome questions and suggestions. Contact anytime!

Partial Proceeds to Support Charities

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